Rizkya Kusuma Ardiana Safitri, 7101417164 (2022) PENGARUH PENDIDIKAN KEWIRAUSAHAAN BERKELANJUTAN, MEDIA SOSIAL, DAN SELF EFFICACY TERHADAP GREEN ENTREPRENEURSHIP INTENTION (Studi Pada Mahasiswa Pendidikan Ekonomi Koperasi 2018). Under Graduates thesis, UNIVERSITAS NEGERI SEMARANG.

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Abstract

Green entrepreneurship is an entrepreneurial approach that pays attention to environmentally friendly commitments. Someone who has an entrepreneurial spirit with green business principles does not only prioritize the profits they get but is very concerned about how their business does not damage the environment. This study aims to analyze and obtain empirical evidence regarding the influence of sustainable entrepreneurship education, social media and self-efficacy on green entrepreneurship intention. The type of research used in this research is quantitative with an associative research design. The research population was 84 students of Cooperative Economics Education Study Program 2018. The sampling technique used was purposive sampling with the sample selection criteria being active students of Cooperative Economics Education Faculty of Economics UNNES 2018 who had taken the Continuous Entrepreneurship Education course. The data collection technique in this study was to use a questionnaire (questionnaire). Data analysis techniques used descriptive statistical analysis and multiple linear regression analysis using IBM SPSS v 22. The results of the study show that simultaneously continuous entrepreneurship education, social media and self-efficacy have a positive and significant effect on green entrepreneurship intention. Partially, continuing entrepreneurship education has a positive and significant effect on green entrepreneurship intention. Social media has a positive and significant effect on green entrepreneurship intention. Self Efficacy has a positive and significant effect on green entrepreneurship intention. The conclusion of this study is that there is an influence of sustainable entrepreneurship education, social media, and self-efficacy on green entrepreneurship intention. The advice given is that there needs to be a follow-up to the entrepreneurship education course in higher education and there is a need for campus activities that support students to improve their entrepreneurial spirit, especially green entrepreneurs.

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