Bila Deyen Fitramaya, 7311416069 (2022) THE INFLUENCE OF INFORMATION AND COMMUNICATION TECHNOLOGY, MOBILE TECHNOLOGIES, AND ENVIRONMENTAL SUSTAINABILITY ON TOURIST SATISFACTION THROUGH VISITOR EXPERIENCE (STUDY ON THE GUCI TOURIST ATTRACTION, TEGAL REGENCY). Under Graduates thesis, Universitas Negeri Semarang.

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Abstract

The destination of visitors is an important factor in the marketing of tourist destinations because it can increase the dissemination of information, and loyalty to the destination. There are several things that can affect visitor satisfaction such as ICT, Mobile Technologies, and Environmental Sustainability. However, there are some studies that say otherwise. Based on visitor data, it shows that there is a fluctuation in the number of visitors at the Guci Tourism Object. The purpose of this study was to determine the direct and indirect effect of ICT, Cellular Technology, and Environmental Sustainability on visitor satisfaction through experience. The population in this study were visitors to the Guci Tegal tourist attraction. The sampling technique in this study was incidental sampling, and the sample in this study amounted to 110 respondents. Methods of data collection using a questionnaire. Data analysis uses path analysis with SPSS series 23 program where the variables used in this study include ICT, Mobile Technologies, Environmental Sustainability, visitor experience, and tourist satisfaction. The results showed that the variables of ICT, Mobile Technologies, Environmental Sustainability, and visitor experience had a positive effect on satisfaction. Path analysis test results show that visitor experience can mediate ICT, Mobile Technologies, Environmental Sustainability affect visitor satisfaction. The conclusion of this research is that ICT, Mobile Technologies, and Environmental Sustainability can increase visitor satisfaction. Visitor experience is also able to mediate the influence of ICT, Mobile Technologies, and Environmental Sustainability variables on satisfaction. Suggestions given Improve ICT by always updating the information on the internet. For further researchers, it is necessary to carry out further research on different objects with better infrastructure conditions so as to obtain different findings.

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