Rina Rachmawati, FT Tata Busana and Sicilia Sawitri, - and Musdalifah, - and Wulansari Prasetyaningtyas, - (2022) Analysis of Business Growth of Batik MSMEsin the Covid-19 Pandemic. Research Horizon, 3 (1). pp. 270-281.

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Abstract

The rapid spread of the COVID-19 virus to various parts of the world has an impact on the world economy, both in terms of trade, tourism and investment. Small and Medium Enterprises (MSMEs) have felt the significant impact of Covid 19. The batik industry is also affected because it involves imported raw materials, although there are some batik industries that can escape the hustle and bustle of the impact of COVID-19 and are able to experience business growth. This study will analyze the business growth of batik SMEs, especially Kauman Pekalongan batik and the factors that influence business growth are business management. The purpose of this research is on the growth conditions of the Pekalongan Batik MSME business during the Covid 19 Pandemic. This study uses a grand theory, namely the theory of finance and the theory of entrepreneurship. The results showed that there was a decrease in operating income, a sluggish batik market from both the consumer and business perspective, difficulty in distributing raw materials and rising material prices which caused several businesses to close and shift their business lines. And judging from the analysis of business growth, 47% of the business growth of Batik SMEs in Batik Pekalongan village is influenced by business management which consists of business financial management, production management, entrepreneurial characteristics and digital technology. The limitations of the study due to the PPKM which made it difficult to access research data had an impact on the time of the study

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