Eva Banowati, FIS Geografi and Ariyani Indrayati, - and Fulia Aji Gustaman, - and Nurma Wulandari, - (2021) Potentials of Student Entrepreneurship to Encourage the Growth of Entrepreneur Culture in New Normals in FIS UNNES Students. In: Proceedings of the 6th International Conference on Education & Social Sciences (ICESS 2021), 18 September 2021, Semarang.

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Abstract

Universitas Negeri Semarang (UNNES) is located in Gunungpati District, Semarang City which is morphologically rural. Rural characteristics can be seen from the dominance of land cover which is still in the form of green open land. Land built with high density is only found in areas directly adjacent to the campus. Most people make a living in the agricultural sector. However, the presence of the UNNES campus has also helped bring the entry of information technology, in the form of internet networks. UNNES campus especially in the Faculty of Social Sciences (FIS) which has developed rapidly. Students start entrepreneurship by utilizing existing technology so it is very interesting to explore the extent of literacy and the potential of entrepreneurship and student start-up. The method used inthis research is variabel mesurements by scoring the data obtained. Data collection techniques using on line interviews with the google form instrument and interviews through the Whatsapp group. The results show that more than 62% of FIS students have understood the general term entrepreneurship in entrepreneurship literacy, some are not familiar with the business mindset and business start-up terms in entrepreneurship literacy. Also, the entrepreneurship potential of FIS students at Semarang State University has a business and is categorized in the type of marketing there are two types, namely offline by 23% and online by 77% which shows the entrepreneurship potential of FIS students consisting of seven business categories offered, namely fashion, beauty, food and beverage, services, souvenirs, credit and bills, and others.

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