Fatimatuzzuhroh, 2201416048 (2020) THE THEMATIC STRUCTURE AND THEMATIC PROGRESSION ANALYSIS OF INDONESIAN EDUCATION ADVERTORIAL PUBLISHED IN THE JAKARTA POST 2018 EDITION. Under Graduates thesis, Universitas Negeri Semarang.

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Abstract

This study attempts to investigate the textual analysis including the choice of theme, thematic progression, and generic structure found in Indonesian education advertorial published in The Jakarta Post 2018 edition entitled “School Zoning System Benefits Students, Parents, and Schools.” This study was conducted since there were still limited researchers especially in Indonesia that analysing the thematic structure and thematic progression in a promotional genre such as advertorial text on the education field. In addition, examining the generic structure of advertorial as the innovation on this study. The qualitative method was employed to enhance the findings. The result of the thematic structures showed that the unmarked topical Theme was frequently used than the marked one, the conjunctions became the most used element in textual Theme. In the case of thematic progression patterns, the zig-zag theme pattern became the most used pattern since the function is to provides cohesion by building on the theme, hence producing a cumulative progression of the advertorial. From the finding, it can be seen that the writer arranged the sentences in a large organization of the text, which made the multiple rheme pattern became in the second position, while constant theme pattern became rarely used. And from the generic structure, it is found that the advertorial writer tends to build the positive image of the sponsor through the use of nominal phrase to build the product description.

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