Maulida Nur Aziza, 2201416165 (2020) GENDERED PERSPECTIVE ON ONLINE COMMUNICATION STRATEGIES: A CASE ON UNNES ENGLISH DEPARTMENT STUDENTS. Under Graduates thesis, Universitas Negeri Semarang.

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Abstract

This study aims to investigate whether gender influence on online communication strategies performed by the English Department students at Universitas Negeri Semarang. Gendered perspective is employed here because this is looked at the impact of gender on people's opportunities, social roles, and interactions. Interactions in which both males and females have in their real-life especially in the use of communication strategies. Within this conceptual framework, this study provides types of communication strategies, the frequency of communication strategies used, and the factors that influence students in differentiating communication strategies used by both male and female students. This study used a qualitative approach. The subject of this research was the eight-semester students at Universitas Negeri Semarang, i.e. four male students and four female students. The researcher used some research instruments such as communication strategies sheet, audio and video recording, and interview. The researcher collected the main data through online face to face conversations using Whatsapp video call. All of the participants have a chance to communicate both the same gender and opposite gender. The data transcription of their conversation then was analyzed by using the taxonomy of communication strategies proposed by Celce-Murcia et al. (1995). The results of this study show that most all of the communication strategies were performed by the students, except message replacement, foreignizing, and word coinage. The most frequent communication strategies used by the students both male and female is fillers, hesitation devices, and gambits (50%). The least communication strategies used by the students is circumlocution (0,07%). These findings did not match with what they said in the interview session in which they said that to overcome their communication problems, they usually use gestures or explain it in other words. Online communication (video call) limits the use of gestures as compared to face to face conversation. Moreover, female students used communication strategies more often than male students. It was proven by the number of occurrences in which female students used CS 776 times and male students only 629 times. The researcher argues that this phenomenon happened because of some factors such as the female characteristics that is socially oriented, expressive, and avoid making mistakes. Meanwhile, male students showed characteristics such as talk simpler, have a great willingness to manage anxiety and they seem do not want to show their inability to others.

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