Fatimah, 7101416081 (2020) PERAN PENGETAHUAN INVESTASI DAN LITERASI KEUANGAN DALAM MEMEDIASI PENGARUH EDUKASI PASAR MODAL TERHADAP MINAT INVESTASI MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI SEMARANG. Under Graduates thesis, Universitas Negeri Semarang.

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Abstract

The Indonesia Stock Exchange (IDX) as the manager of securities sales in Indonesia continues to make efforts to increase public investment in the capital market. The main target of BEI in attracting new investors is to establish investment galleries in every university in Indonesia, including the Faculty of Economics, UNNES. Through investment galleries in each of these universities, IDX conducts education and introductions related to investment. This study aims to determine the role of investment knowledge and financial literacy in mediating the effect of capital market education on student investment interests. This research uses a quantitative approach. The population of this research is the students of the Faculty of Economics registered with the 2018-2019 Investment Gallery of 219 students. The total sample of 142 students. The sampling technique uses simple random sampling. Methods of data collection using a questionnaire. Data analysis techniques using descriptive analysis, path analysis, and multiple tests. The results of the descriptive analysis show that investment interest in the very high category then for capital market education, investment knowledge, and financial literacy is included in the good category. The results showed a significant positive effect on capital market education and investment knowledge on investment interest. There is no influence of financial literacy on investment interests. There is a significant positive effect of capital market education on investment knowledge and financial literacy. Capital market education has a significant positive effect on investment interest through investment knowledge. Financial literacy cannot mediate the effect of capital market education on investment interest. The conclusion of this study is capital market education and investment knowledge have a significant positive effect on investment interest. Financial literacy has no effect on investment interest. Capital market education has a significant positive effect on investment knowledge and financial literacy. Investment knowledge can mediate the effect of capital market education on investment interest. Financial literacy cannot mediate the effect of capital market education on investment interest. The suggestion for this research is that the peks funding of capital market education programs carried out by the Investment Gallery to be evaluated and improved again so that students can increase their knowledge of investment in financial literacy, and their investment interests

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