Deni Irawati, 7101416069 (2020) PENGARUH INOVASI, KEPRIBADIAN PROAKTIF, KECENDERUNGAN PENGAMBILAN RISIKO DAN NORMA SUBJEKTIF TERHADAP INTENSI BERWIRUSAHA MAHASISWA UNNES ANGKATAN 2017 DENGAN SIKAP KEWIRAUSAHAAN SEBAGAI MEDIATOR. Under Graduates thesis, Universitas Negeri Semarang.

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Abstract

Educated people still dominate the unemployment rate in Indonesia, including university graduated. Entrepreneurship is an important topic in the world of education because it trains students to become job creator rather than job seeker so as to reduce unemployment. However, the number of university graduated who become entrepreneurs are still relatively low, including at Universitas Negeri Semarang (UNNES). This study aims to examine the effect of innovation, proactive personality, risk taking tendency, and subjective norm on entrepreneurial intention with entrepreneurial attitude as a mediator. This type of research is quantitative. The study design used a survey method with a questionnaire as an instrument for data collection. The population in this study were all students of Universitas Negeri Semarang force year 2017 amounting to 6.455 students. The sample of 332 students was determined based on the Isaac and Michael tables with standar error of 5%. The sampling technique used incidental sampling, the number of sample for each faculty is determined in proportion so that each faculty has the same opportunity. Data analysis techniques used descriptive analysis and path analysis. Descriptive analysis shows that innovation, proactive personality, risk taking tendency, subjective norm, entrepreneurial attitude, and entrepreneurial intention are in the high category. The results of the study revealed that innovation, subjective norm, and entrepreneurial attitude have a positive effect on entrepreneurial intetion, while proactive personality and risk taking tendency did not effect. Innovation, proactive personality, risk taking tendency, and subjective norm has a positive effect on entrepreneurial attitude. The results of this study also showed that innovation, proactive personality, risk taking tendency, and subjective norm have a positive effect on entrepreneurial intention through entrepreneurial attitude. Based on the results of the study, the authors concluded that entrepreneurial attitude successfully mediate the effect of innovation, proactive personality, risk taking propensity, and subjective norm on entrepreneurial intention. Suggestions from researcher are students must prefer and believe that entrepreneurship is a lucrative job, learn to take advantage of opportunities and dare to tak risk. Parents, universities, and students each other give support for entrepreneurship.

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