Sucihatiningsih Dian Wisika Prajanti, - and Fafurida, FE Ekonomi Pembangunan and Avi Budi Setiawan, - and Himawan Arif Sutanto, - (2015) Empowerment Strategy Through Salak Fruit. Jurnal Komunitas, 7 (1). pp. 133-143. ISSN 2086-5465

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Abstract

This articles aims to understand the practice of empowerment through assistance to salak farmers. The study includes 60 salak fruit farmers which are taken as the samples. Descriptive analysis is used to analyze the obtained data from the study. The research result shows that most respondents have the relative low level of empowerment. The empowerment level from business aspect explain that most of the respondent (73%) are never and could not got the financial assistant to develop their business. Likewise, it could be happen in the technological access, most of the respondent (56,7%) explain that in the production process the technology that used is base on traditional and hereditary. So, it is depend on labour relieves when the production and harvest process. Furthermore, the research shows that a low level of a capability to access the market information. It could be seen that most of the farmers (38,3%) directly selling their product to the consumers and 33,3% sell their product to the broker. The empowerment from non economic aspect could be seen from the low ability of lobbying aspect, like the asking for a relieves from their colleagues at the local government officer (10%), financial institution like cooperation, bank and etc (25%), society figures (32,1%), employees (32,1%), non government institution/academision (10%) and a families (93,3%). To empower the farmers in order to make them sustainable, it is necessary to build a partnership by empowerment strategy. The empowerment strategy that involves industry as the farmers’ partner is carried out to improve the empowerment of the farmers of salak fruits.

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