Erika Krismayanti , 2201415128 (2019) Attitudinal Resources Employed in Tourism Promotional Videos “Wonderful Indonesia”. Under Graduates thesis, UNNES.

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Abstract

Indonesia Ministry of Tourism under the tourism branding known as Wonderful Indonesia, has created various promotional materials such as videos which are accompanied by verbal texts. This study is a qualitative research, deals with Attitude analysis of the verbal texts used in tourism promotional videos created by Indonesia Ministry of Tourism. The main purpose of this study are to analyze the Attitudinal resources found in the verbal texts and to find its relation with the theory of tourism discourse by Dann (1996) and AIDA Concept by E. St. Elmo Lewis (1898). The analysis is done according to the Appraisal theory developed by Martin and White (2005). Based on the findings it can be concluded that, first, Appreciation resources found to be highly occurred in the verbal text of tourism promotional videos: Wonderful Indonesia with a total of 83% occurrences. Appreciation in the type of Reaction highly occurred in the tourism video advertisement, with the distribution of 39%. Then, followed by Appreciation in the type of Valuation with 22% occurrences and Composition with 21% occurrences. Meanwhile, Judgement occurred 11% and only 2% of Affect. The mostly occurred attitude found in the verbal text of tourism promotional videos are in Appreciation type. It contributes to the aesthetic quality of the video in order to achieve the final aim: language, images and sounds that are strategically combined together to inform, attract and persuade the potential tourist. The number of Appreciation found in the text shows that this type of tourism advertisements being analyzed in this research are persuasive advertisements

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