Setyani Irmawati, 7111411053 (2015) STRATEGI PENINGKATAN DAYA SAING INDUSTRI UNGGULAN PROVINSI JAWA TENGAH UNTUK MENGHADAPI ASEAN ECONOMIC COMMUNITY (AEC) 2015. Under Graduates thesis, UNIVERSITAS NEGERI SEMARANG.

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Abstract

Daya saing industri di Provinsi Jawa Tengah perlu ditingkatkan mengingat pemberlakuan ASEAN Economic Community (AEC) yang semakin dekat. Tujuan dan metode yang digunakan pada penelitian ini antara lain mengidentifikasi jenis jenis industri yang menjadi industri unggulan di Provinsi Jawa Tengah melalui analisis LQ dan Shift Share, mengetahui kondisi daya saing industri unggulan tersebut untuk menghadapi AEC 2015 dengan analisis RCA, serta merumuskan strategi peningkatan daya saing industri tersebut untuk menghadapi AEC 2015 dengan analisis SWOT. Hasil penelitian menunjukkan bahwa industri unggulan di Provinsi Jawa Tengah antara lain industri minuman, industri pengolahan tembakau, industri tekstil, industri pakaian jadi, industri kayu, industri percetakan, industri furnitur, dan industri pengolahan lainnya. Industri tekstil, industri pakaian jadi, industri kayu, industri percetakan, dan industri furnitur memiliki daya saing, baik di tingkat nasional maupun ASEAN. Sementara industri minuman hanya memiliki daya saing di tingkat nasional saja. Sedangkan industri pengolahan tembakau tidak memiliki daya saing baik di tingkat nasional maupun ASEAN. Namun, hampir semua industri unggulan sedang mengalami kondisi daya saing yang melemah. Strategi yang dirumuskan antara lain strategi S-O yaitu optimalisasi penggunaan bahan baku lokal dan penggunaan teknologi yang tepat, strategi W-O yaitu meningkatkan efisiensi produksi dan kualitas pendidikan, strategi S-T yaitu meningkatkan kualitas produk dan menjamin pasokan bahan baku yang kontinu, serta strategi W-T yaitu memetakan sarana logistik yang menguntungkan dan memberi insentif pada industri yang meningkatkan proporsi bahan baku lokal. Saran yang diberikan berdasarkan penelitian ini antara lain pengembangan industri tidak hanya difokuskan pada industri unggulan saja namun industri non unggulan juga perlu dikembangkan, daya saing industri perlu dipertahankan dan ditingkatkan agar mampu bersaing pada pasar tunggal AEC nanti, serta pemerintah dan pelaku industri harus segera meningkatkan daya saing industri terutama peningkatan yang ditekankan pada kualitas. The competitiveness of industry in the Central Java Province need to be increased in view of the implementation of the ASEAN Economic Community (AEC) is getting closer. Objectives and methods used in this study include identifying the types of industries that become leading industries in Central Java province through the analysis of LQ and Shift Share, knowing competitiveness of leading industries is to face the AEC in 2015 with an analysis of RCA, and formulate strategies for improving the competitiveness of leading industry to deal with the 2015 AEC SWOT analysis. The results showed that the leading industry in Central Java Province among others beverage industry, tobacco processing industry, textile industry, apparel industry, wood industry, printing industry, furniture industry and other processing industries. The textile industry, apparel industry, wood industry, printing industry and furniture industry are competitive, both nationally and ASEAN. While the beverage industry is only competitive at the national level alone. While the tobacco processing industry is not competitive both nationally and ASEAN. But, competitiveness condition on almost all leading industry are weakened. The strategy formulated among others S-O strategies that optimize the use of local raw materials and the use of appropriate technologies, W-O strategies that improve production efficiency and quality of education, S-T strategy is to improve the quality of products and ensure the supply of raw materials continuously and W-T strategy is mapped out means of logistic profitable and provide incentives to industry are increasing the proportion of local raw materials. The advice given by this research include the development of the industry is not only focused on leading industries alone but non-leading industries also need to be developed, industrial competitiveness must be maintained and improved in order to compete in the single market AEC 2015, as well as government and industry players should immediately increase the competitiveness of the industry, especially the increase in the emphasis on quality.

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