PENGARUH ELEMEN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS (Studi Kasus Pada Konsumen PT. Nasmoco Gombel Semarang
Dinarswendha Resma Ardane , 7350406062 (2011) PENGARUH ELEMEN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS (Studi Kasus Pada Konsumen PT. Nasmoco Gombel Semarang. Under Graduates thesis, Universitas Negeri Semarang.
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Item Type: | Thesis (Under Graduates) |
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Uncontrolled Keywords: | Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, Keputusan Pembelian |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Fakultas: | Fakultas Ekonomi > Manajemen, S1 |
Depositing User: | Users 98 not found. |
Date Deposited: | 06 Sep 2012 04:09 |
Last Modified: | 06 Sep 2012 04:09 |
URI: | http://lib.unnes.ac.id/id/eprint/15087 |
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