Novia Dyah Mahesti, 0204520038 (2023) Pemertahanan Identitas Batik Lasem Dalam Era Industri Kreatif. Masters thesis, UNNES.

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Abstract

Batik Lasem is one of the leading products and identity of the people of Lasem. Lasem Batik is a coastal batik that has characteristics both in process and work that are quite different from other coastal batik which lies in the motif, color, and process. In following the era of Creative Industries, an industry is required to utilize innovation and creativity. On the other hand, Batik Lasem still maintains its manufacturing process in a traditional way. Thus, a study was conducted to answer the above problems. This study aims to analyze the characteristics of batik Lasem both from the process and the work as a cultural identity, batik Lasem in following the creative industries, as well as the retention of batik Lasem in the era of creative industries. This study uses qualitative research methods with an interdisciplinary approach to the arts and sociology. Data collection techniques consist of observation, interview, and document study. While the validity of the data using data triangulation techniques. Data analysis techniques are done by reducing data, presenting data, and drawing conclusions. The results showed: first: the characteristics of batik Lasem exist in the manufacturing process that still uses the traditional process with writing techniques. The characteristics of batik Lasem also exist in the work in the form of motifs from the fusion of Javanese and Chinese cultures, batik tiga negeri and the red color of chicken blood. Second: maintaining the identity of batik Lasem is still done by: 1) still include the classic motifs Laseman.2) stick to the traditional process with writing techniques. In following the creative industries, Pembatik Lasem make innovations by creating new colors in the form of pastel colors and some new motifs, but in the use of new motifs and colors Pembatik Lasem still combines with Laseman motifs. The preservation of batik Lasem is still maintained until now because batik Lasem is an identity of Lasem and as the leading culture of the Lasem community. Suggestions for Lasem batik makers to better utilize digital media for more widespread marketing. In addition, the use of natural dyes can be passed down from generation to generation so that the preservation of batik Lasem on coloring can be maintained.

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