PENGARUH ELEMEN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS (Studi Kasus Pada Konsumen PT. Nasmoco Gombel Semarang

Dinarswendha Resma Ardane , 7350406062 (2011) PENGARUH ELEMEN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA YARIS (Studi Kasus Pada Konsumen PT. Nasmoco Gombel Semarang. Under Graduates thesis, Universitas Negeri Semarang.

Item Type: Thesis (Under Graduates)
Uncontrolled Keywords: Brand Equity, Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty, Keputusan Pembelian
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Fakultas: Fakultas Ekonomi > Manajemen, S1
Depositing User: dwi perpus unnes
Date Deposited: 06 Sep 2012 00:09
Last Modified: 06 Sep 2012 00:09

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