Heri Yanto, Universitas Negeri Semarang and Kiswanto, Universitas Negeri Semarang and Niswah Baroroh, Universitas Negeri Semarang and Ain Hajawiyah, Universitas Negeri Semarang and Nurhazrina Mat, Universiti Teknologi Mara THE ROLES OF ENTREPRENEURIAL SKILLS, FINANCIAL LITERACY, AND DIGITAL LITERACY IN MAINTAINING MSMEs DURING THE COVID-19 PANDEMIC. THE ROLES OF ENTREPRENEURIAL SKILLS, FINANCIAL LITERACY, AND DIGITAL LITERACY IN MAINTAINING MSMEs DURING THE COVID-19 PANDEMIC.