Andryan Setyadharma, FEB Ilmu Ekonomi (2022) Digitalization Technology for Sustainable Rural Entrepreneurship and Inequality. Journal of Human Resource and Sustainability Studies, 10 (3). pp. 464-484. ISSN 2328-4862

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Abstract

The digitalization technology transformation of entrepreneurship has positive impacts but also increases inequality and disrupts the sustainable development goals (SDGs). This study aimed to examine the impact of digitalization tech�nology transformation on rural entrepreneurship and explain its mitigation ef�forts using exploratory sequential mixed methods. The policy acceptance model method was used to reduce uncertainty in analyzing entrepreneurial behavior patterns. Data were collected using questionnaires and semi-structured inter�views equipped with ethnographic observations. The results showed that the digitalization technology transformation of rural entrepreneurship supports various new potentials. These include decent work opportunities, family en�trepreneurship, and local economic growth. However, the technology increas�es inequality and the fear of traditional markets that could disrupt achieving other sustainable development goals (SDGs). This inequality and the risk of uncertainty could be mitigated by the social solidarity economic transforma�tion business model based on the potential of local humanist wisdom. There�fore, this study could provide scientific information and implications for so�cial and institutional policies. It could also contribute to the literature on new institutional and social entrepreneurship innovation theories related to the wave of Kontratieff Schumpeter

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