Yozi Aulia Rahman, FEB Ekonomi Pembangunan (2020) Effectiveness and Strategy Policy of Micro Business License through Online. Efficient, 3 (2). ISSN 2655-6197

PDF - Published Version Download (437kB)

Abstract

The government of Semarang city has established a licensing service that is based online for micro and Small business license of micro Enterprise through Online or i-Jus Melon in realizing the improvement of public service quality and increased number of micro-enterprises And small in Semarang city, but in the implementation is still found some obstacles and in the year 2018 decreased the number of micro and small businesses. The research aims to analyse (1) micro and small business profiles in Semarang city, (2) the level of effectiveness of i-Jus Melon, (3) The development strategy of i-Jus Melon. The data analysis technique used is a descriptive percentage analysis and Analytical Hierarchy Process (AHP). The results show that implementation of the policy of i-Jus Melon on micro and small business in Semarang city has been running quite effectively with the result of effectiveness calculation of 68.3 percent. The priority order of the first i-Jus Melon policy development strategy was the government's policy of 40 percent in value, the second was the construction weighing a value of 35.3 percent, and the third was a partnership with value weights of 24.8 percent

Actions (login required)

View Item