Sri Ratna Rahayu, - (2020) HEALTH PROMOTION INNOVATION IN EXCLUCIVE BREASTFEEDING THROUGH ANDROID-BASED “BUNDA ASI” APPLICATION DEVELOPMENT TO IMPROVE ATTITUDES AND KNOWLEDGE. JOURNAL OF CRITICAL REVIEWS, 7 (19). ISSN 2394-5125

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Abstract

Current health promotion in exclusive breastfeeding is still conventional by using leaflet, poster, and direct face-to-face consultation between pregnant mothers and health workers. The number of exclusive breastfeeding coverage in Kudus Regency in 2018 was 40%. This research aims to develop an android-based application as an effort to improve pregnant mother’s attitudes and knowledge towards exclusive breastfeeding. The research procedures consist of: 1) Literature study and field analysis; 2) design; 3) application development; 4) expert validation; and 5) black box test. The research takes place at Puskesmas (community health center) Bae Kudus. The research instruments include: 1) questionnaires on knowledge, attitudes, and information sources of exclusive breastfeeding; 2) product validation sheets to measure application validity level; and 3) black box test sheets. The research results indicate that 1) Pregnant mother’s knowledge of exclusive breastfeeding dominantly comprises 53% in low category and 30% in medium category ; 2) Breastfeeding attitudes indicate that 26.7% in significantly less positive category and 26.7% in less positive category; 3) information sources of exclusive breastfeeding are mostly from online media of 50%; 4) media expert validation obtains an average value of 3.6 with a valid category; 5) breastfeeding expert validation obtains an average value of 3.7 with a valid category; and 6) black box test by users obtains an average value of 3.7 in a feasible category. The results show that “Bunda ASI” application is feasible to be utilized to improve pregnant mothers’ knowledge and attitudes towards exclusive breastfeeding.

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