Rizky Viandari Astuti, - and Tri Suminar, FIP Pendidikan Luar Sekolah (2018) Model Kemitraan Desa Vokasi Dalam Pemasaran Produk Wirausaha Gemawang Kecamatan Jambu. Jurnal Pendidikan Nonformal, 13 (2). ISSN 1978-7138

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Abstract

The results of this study aims to describe the implementation of product marketing, product marketing models and partnerships in supporting and inhibiting factors partnerships in rural vocational Gemawang. This study used a qualitative approach with descriptive methods, techniques of data collection is done by means of interviews, observation and documentation. 1 Chairman of the research subjects in vocational village, the village head Gemawang, the Swamp Jandung partners and 6 head of the business group. The validity of the data used is triangulation theory, data and methods. The data analysis technique is descriptive qualitative phase of data collection, data reduction, presentation and conclusion. The results of this study showed different marketing strategies of each group. Partnership model used is the core plasma, general trade and contract soup. Factors supporting partnerships their dreams and ideals strong to develop mutually beneficial business. inhibiting factor weather and lack of knowledge in establishing partner

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