Fafurida, FE Ekonomi Pembangunan and Shanty Oktavilia, - (2020) Sustainable Transportation Strategy in Semarang City, Indonesia. Test Engineering and Management, 83. pp. 16868-16872. ISSN 0193-4120

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Abstract

The aim of this research is to find out the general description of Trans Semarang BRT condition and also the Semarang city people’s preference in the transport service of Trans Semarang BRT. Evaluating people’s interest later will be a basis in formulating the strategy of sustainable public transport. This research uses the descriptive quantitative approach and tends to use the inductive approach analysis and the SWOT analysis. The data used is the primary and secondary data by using the purposive sample technique. The result of research found that the level of people’s satisfaction in the transport service provided by Trans Semarang BRT is in good enough level. It indicates that people’s interest in BRT of Semarang city is high enough. However, the complaint on the public transport facility provision is also still high. Whereas the strategy to conduct for the improvement is increasing the quality of public transports by repairing the shelters of Trans Semarang BRT, increasing the number of fleets, repairing the operational system, increasing the integration, holding a special lane, decreasing the price discrimination, increasing the facilities, holding trainings for the officers, and increasing the safety

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