Widiyanto, - (2019) Strategy for Empowerment of Pottery Craftsmen in Kasongan Tourism Village, Bantul Regency. "2rd International Conference on Innovative Research Across Disciplines (ICIRAD 2019) ". pp. 83-86. ISSN 978-94-6252-888-8

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Abstract

This descriptive qualitative study which aimed to formulate the empowerment strategy for pottery craftsmen community in the Tourism Village of Kasongan using primary and secondary data. SWOT analysis was used in this study. The data collected through observations, documentation, interviews and focus group discussions. The result showed that SO strategies improving motivation and skill in empowering pottery craftsmen in the Tourism Village of Kasongan. Furthermore, WO strategies that could be applied are the provision of capital assistance, the provision of tools for modern pottery production, and marketing training. ST strategies consisted of training to improve innovation and quality of earthenware and increase youthful interest and motivation. Thus, WT strategies consisted of training in entrepreneurship management, bidding in partnership with entrepreneurs, enhancing institutional quality and capacity and in the procurement of affordable raw materials at a cheaper price.

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