Meddiati Fajri Putri, FT PKK (2018) Management Of Community Emprowerment Based On Agriculture And Farming Potentials Along With Small and Medium Enterprise To Improve Business Of Productive Economy In Jatibarang District, Brebes Regency. In: the 1 st International Conference on Culinary, Fashion, Beauty, and Tourism, 11-12 May 2018, Padang.

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Abstract

The aim of KKN PPM (Students’ Work Field-Community Service Program) is to empower the community and the potentials in Jatibarang district, Brebes regency. The focused potential is agriculture andfarming along with Small and Medium Enterprises (SMEs) of which to improve the business of productive economy in Jatibarang district, Brebes regency. Education, training, socialization, and assistance done in KKNPPMare merely for the development of human resources quality which impacts the economy of the society. It can improve the social welfare of the locals. This event also emphasizes on the creation and improvement of productive economy business to utilize the potentials and resources owned by locals. Later, it is hoped to improve community’s income through productive economy business from the plantation products that will also reduce the number of poverty. The specific target of KKN-PPM are: 1) establishing new quality business/home industry with 2 entrepreneurs for each village; 2) improving the productivity and quality of products recently produced by business actors; 3) forming KUB (Kelompok Usaha Bersama/Collective Business Group) in every sub-district based on the field of the business as the platform for the recurring entrepreneur, whether old or new entrepreneurs, 4) improving the quality of produced products identified from better look, variative series, delicious in taste, and containing high level of nutrition; 5) diversifying the product of small artist (from various recipes of foods made of various potentials from local plantation); thereby, the products will be more variative; 6) producing better and sophisticated business and marketing management system; 7) designing more interesting sachet of the product, especially for products which have never been covered;8) increasing the turnover and reachability of market which can increase people’s income; and 9) succeeding the certification of SP-IRT from the Ministry of Health. Overall, the execution of KKN-PPM faced the stages of preparation, execution, monitoring, and evaluation. The number of the students involved in this program were 30 people from different programs based on the required fields needed on the location. Likewise, the Advising Lecturer were chosed from the lecturer who had relevant expertise. The duration of KKN-PPM were 40days coordinated by Community Service center of KKN LP2M UNNES.

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