Fafurida, FE Ekonomi Pembangunan and Nana Kariada T. M, - and Karsinah, - and Yozi Aulia Rahman, - (2016) Kajian Pertumbuhan MICE (Meeting, Incentive, Convention, Exhibition) di Kota Semarang terhadap Perekonomian Daerah. Riptek, 10 (2). pp. 47-56. ISSN 1978-8320

Preview	PDF - Published Version Download (2MB) | Preview
Preview	PDF - Published Version Download (58kB) | Preview

Abstract

MICE (meeting, incentive, convention, and exhibition) is one of the strategic sectors which have a high multiplier effect on other sectors. This causes a lot of regions as hard as possible in developing this sector. Various efforts had been made to attract investors, institutions, community groups, associations and tourists to visit and conduct MICE events to their regions. The purpose of this research is to map the potential (physical and non-physical infrastructure) support the development of MICE, evaluate the business and the achievement of Semarangcity in the development of MICE and strategize improvement of the regional economy through the development of MICE in Semarang city. This reserach used several methods of analysis include schallogram analysis, descriptive analysis, and SWOT analysis. Some of the research results showed that the potential of supporting facilities meeting, incentive and convention in the city of Semarang is very adequate, the views of a wide range of facilities owned and the number of events, hotel, culinary venues, transportation, attractions and facilities security. Meeting activity is the the most dominating activities to the number of tenants meeting in the field of hotel business. Meeting activity also dominated the number of participants MICE activities in the field of hotel business. Incentive activities dominate the number of MICE activities in the field of business and travel. As for the convention and exhibition activities, none of which use the services of a business travel.

Actions (login required)

View Item