Tusyanah, - and Fahrur Rozi, FE Pendidikan Ekonomi and Fentya Dyah Rahmawati, - and Ashomatul Fadlila, - (2019) Developing Traji Tourism Village in Temanggung, Indonesia through SWOT Analysis. In: International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19).

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Abstract

Traji Tourism Village (TTV) is a new tourism area which has potentials and it needs planning for future management. Tourism development is closely related with competitiveness and attractions of tourist destinations. Therefore; identifying the tourism potentials is needed to achieve the destination competitiveness on tourism market. The objective of the study is to identify the now-situation at TTV with 3A principles (Attractions, Amenities, Accessibility) and then identify the SWOT analysis at TTV which can raise the strategies or programs to develop TTV. The respondents of the study are the management of TTV, the local government of TTV, the visitors, the TTV residents, and the Tourism Office. The results of the study show that TTV now has three attractions; Peken Lepen, Suran Traji, Sendang Sidukun. It also has 3 Amenities; Peken Lepen, Sendang Sidukun, Homestay, and limited Accessibility. Furthermore; the SWOT analysis shows that TTV has seven Strengths, five Weaknesses, seven Opportunities and five Threats. Then, the strategies/ programs to develop TTV are developing the village tourism packages and make them videos and photos, creating the souvenirs center, developing culinary/ snack center, developing nature tracking, and creating the photo/ instagrammable spots. Then, it needs also to improve human resources quality through training or workshop, creating garbage 3R center, building infrastructure or facilities for tourists’ comfort and promoting them on many social media. It needs also supports from national and local governments. The next strategies are networking and preparing policy and one spot service system for attract more tourists visit TTV. Thus; it is expected that they are managed well by various parties to develop Traji Tourism Village in Temanggung, Indonesia for being the successful tourism village.

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