Destra Wibowo Kusumo, 0203515066 (2018) THE FLOUTS OF GRICE’S MAXIMS IN SPONGEBOB SQUAREPANTS. Masters thesis, Universitas Negeri Semarang.

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Abstract

Kusumo, Destra Wibowo. 2018. The Flouts of Grice’s Maxims in SpongeBob SquarePants. Thesis. Pascasarjana Universitas Negeri Semarang. Adviser I: Prof. Dr. Januarius Mujiyanto, M.Hum, Adviser II: Dr. Djoko Sutopo, M.Si. Key words: flouts, Grice’s maxims, SpongeBob SquarePants In order to make a conversation successful, participants have to follow such guideline. In pragmatics, this guideline is called as maxim. It is only a part of principle in communication called as cooperative principle, consisting of four maxims: quantity, quality, relation, and manner. However, in the natural communication, including in animated cartoon film, those maxims can be flouted in order to create implied meaning or implicature. This study aims to explain how the Grice’s maxims are flouted in SpongeBob Squarepants and the relation between verbal and visual representations in SpongeBob SquarePants. This study applied descriptive qualitative research with content analysis design. The main instrument used was the researcher himself with the help of data sheet as the secondary instrument. The objects of the study were the verbal dialogs and the visual appearances in SpongeBob SquarePants animated serial. The data then were analyzed in four steps of interactive analysis: data collection, data reduction, data presentation, and data conclusion. To test the data credibility, the researcher applied triangulation of theory. Meanwhile, to obtain the dependability the researcher gave the detail, in-depth explanations on the data. The study found that all the four Grice’s maxims, quantity, quality, relation, and manner are flouted in SpongeBob SquarePants cartoon serial. The maxim of quantity is flouted in two ways: too little and too much information. Next, the maxim of quantity is flouted in eight ways: false information, hyperbole, litotes, irony, sarcasm, euphemism, metaphor, and information with less evidence. Next, the maxim of relation is flouted through non-relevant information. Finally, the maxims of manner is flouted in three ways: ambiguous, obscure, and lengthy information. Moreover, in SpongeBob SquarePants serial the visual appearances support the verbal texts. The visual representations can provide the viewers the better and clearer understanding of the pragmatic context and the unsaid meaning or implicature to help the analysis of the flouts of maxims by their visible context or even determine the types or criteria of flouts of maxims. The results of this study can pedagogically contribute to the English language studies. In the classroom discourse and materials development in general, the flouts of maxims (and implicature) can be indirectly included as a good example of the natural authentic usage of English. This, of course, can help develop students’ pragmatic competence, as a part of communicative competences.

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