DWIKY JUNIARTA , 2211415066 (2019) HEGEMONY IN POPULAR MUSIC INDUSTRY AS PORTRAYED IN DENENE MILLNER’S DREAMGIRLS. Under Graduates thesis, Universitas Negeri Semarang.

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Abstract

This research is conducted in order to show the reality on popular music industry, which is presumed to control the society and its system. To support the study, the particular objectives revealed in this research are; to show the portrayal of hegemony in popular music industry and to show the portrayal of the impact of hegemony in popular music industry. The theory used in this research are Antonio Gramsci’s theory of hegemony from his philosophy of praxis interpretation of Marxist and Mimesis Criticism. The results found in this study are: there are 5 hegemony existed in popular music industry, they are workers as product, beauty standard, pop genre domination, racism and colorism, and overworking culture; there are 8 impacts of hegemony, they are human being purchasable, purchasable human being, powerlessness, success, favoritism, despondency, subordination, and overworked. An important implication of this study is the need to understand how dominant class able to shape consciousness and established it into the system that created a reality in popular music industry.

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