BAURAN PEMASARAN (MARKETING MIX) PADA CAFE HIDDEN MILK AND MEALS DI KABUPATEN BANTUL YOGYAKARTA


Fatmi Ritasari, 7101413318 (2017) BAURAN PEMASARAN (MARKETING MIX) PADA CAFE HIDDEN MILK AND MEALS DI KABUPATEN BANTUL YOGYAKARTA. Under Graduates thesis, Universitas Negeri Semarang.

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Abstract

Pemasaran merupakan faktor penting untuk mencapai sukses bagi suatu usaha. Makanan tidak hanya lagi sebagai untuk kebutuhan, tetapi merupakan gaya hidup. Dunia kuliner semakin berkembang pesat dengan keunikannya. Hidden Milk And Meals Cafe memanfaatkan peluang bisnis di bidang kuliner di kabupaten bantul yogyakarta. Hidden Milk and Meals mempunyai target sasaran anak muda. Pengelolaan Hidden Milk And Meals dilakukan oleh pemilik, pengelelola beserta karyawannya yang telah menghasilkan pendapatan yang besar. Tujuan penelitian ini untuk mengidentifikasi bauran pemasarann pada Cafe Hidden Milk And Meals, dengan melihat aspek bauran produk, harga, promosi dan tempat. Hal ini untuk mengetahui kekuatan dari Hidden Milk And Meals Cafe dengan menggunakan teori 4P. Penelitian ini menggunakan jenis penelitian kualitatif. Analisis yang digunakan adalah deskriptif kualitatif. Hasil penelitian yang diperoleh dalam penelitian ini adalah teori buran pemasaran 4P di cafe Hidden Milk And Meals sudah dilaksanakan dengan baik. Hal itu menunjukkan kekuatan Hidden Milk And Meals berada pada bauran produk yang bervariasi dan unik, harga yang terjangkau, promosi dengan menggunakan sosial media dan tempat yang strategis dengan fasilitas yang memadai. Berdasarkan hasil keseluruhan hasil penelitian, diharapkan Hidden Milk And Meals lebih ditekankan pada promosi selain di instagram dengan mempromosikan di sosial media lainnya. Hidden Milk And Meals untuk selalu menjaga cita rasa, kualitas produk dan fasilitas wifi yang menunjang untuk kenyamanan konsumen. Marketing is an important factor to achieve success for a business. Food is not just as needs anymore, but it is a lifestyle. The culinary world is growing rapidly with its uniqueness. Hidden Milk And Meals Cafe takes the advantage of business opportunities in the culinary field in Bantul district of Yogyakarta. The marketing targets of Hidden Milk and Meals are mostly young people. The management of Hidden Milk And Meals is done by the owner, the manager and his employees who have generated high income. The purpose of this study is to identify the marketing mix in Cafe Hidden Milk And Meals, by looking at the aspects of product mix, price, promotion and place. Those aspects are used to know the power of Hidden Milk And Meals Cafe by using the 4P theory. This research used qualitative research type. The analysis used descriptive qualitative. The result obtained in this study is the theory of marketing mix 4P in Hidden Milk and Meals cafe has been well implemented. It shows the power of Hidden Milk And Meals is in a mix of products that vary and unique, affordable prices, promotion by using social media and strategic place with adequate facilities. Based on the result of the overall research results, it is expected that Hidden Milk And Meals can be more emphasis on promotion not only in instagram but also promoting in other social media. Hidden Milk And Meals to always maintain the taste, quality of products and wi-fi facility that support the consumers' convenience.

Item Type: Thesis (Under Graduates)
Uncontrolled Keywords: Bauran Pemasaran, Cafe Hidden Milk And Meals Marketing Mix, Caffe Hidden Milk And Meals.
Subjects: H Social Sciences > HB Economic Theory
Fakultas: Fakultas Ekonomi > Pendidikan Ekonomi, S1
Depositing User: Kharisma Adhi Arya
Date Deposited: 04 Apr 2018 12:19
Last Modified: 08 Apr 2019 13:19
URI: http://lib.unnes.ac.id/id/eprint/30600

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